C = Contrast
The idea of the contrast is to make sure elements on a page are not similar to each other.
R = Repetition
The idea of the Repetition is to repeat visual elements of the design throughout the piece.
A = Alignment
The idea of the Alignment is that Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page.
P = Proximity
The idea of the Proximity is that Items relating to each other should be grouped close together.
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